Sunday Fangirls Collection | S.M.C - 002

Sunday Fangirls was created with the desire to highlight the diversity of fandoms in sports. And specifically highlight the creativity coming out of the fan spaces in motorsports with a focus on reclaiming the word ‘fangirls’ which for too long has been used against the very women who often set the trend and culture in these spaces.

I’ve found that an easy way to kick-start the dialogue around representation and diversity in this space is through merchandise.

The Sunday Fangirls Collection S.M.C - 001 was our second collection in collaboration with Tearoffs. The focus of this drop was to go back to basics - primary colours, bold fonts and a strong message.

Creative Director: Codie Chang