Sunday Fangirls

Sunday Fangirls is a cultural platform at the intersection of sports, pop culture and education with the aim of having the hard conversations about diversity, representation and inclusion in sports.

The term fangirl is often equated to crazed groupies when in reality the female fandom in sports (like many other industries) is full of experts with deep knowledge and understanding of the topic - they might come at it differently, and their knowledge is distinct, but they absolutely know what they are talking about. Watch the video I did with ESPNW on the topic.

More importantly, they wield great power - both economically and in terms of relevancy - on the athletes, teams, and the sport they champion. They are the number one consumer buying your merch and products, tickets to your events, creating word of mouth and getting their friends involved…

They self-organise - gather online and offline. They take up space, make noise, and through all of this, they build communities. They push the industry to have the conversations that should have been taking place a long time ago - conversations around sexism, racism, LGBTQ rights, racial justice, sustainability... And their mere presence is a pivotal point for the sport. They are the Sunday Fangirls - the Untapped Billion in sports.